Major gaming sites giving needless exposure to legally grey fan projects for clicks. Said articles often dwell on the legal aspect, even reaching for the companies "for comment" to cement the point. Fan-translations get some hatred on the virtue of being accurate and not changing stuff unlike localizations and thus "dry" and undeserving existence. Project gets taken down with a C&D. Articles about the C&D drama and more clicks. Even better are the ones where they go "but why take down this when you missed that other fan project too?" Rinse and repeat.
However by now many have caught on to this charade. Super Metroid Fusion's author when he got the unwanted coverage just went in hiding mode for a few months, site closed, project on hold and all... then after a while resumes working on it. Now there's articles about how Nintendo never took down fan projects before, and calling everyone calling them out on harming the project with such exposure.
To deny the project takedown as it's ongoing is a new low, to be honest.
As someone who runs a gaming site... I know what you mean here. A lot of sites do tend to hype the hell out of an ongoing project and risk it getting shut down and all that.
But that's kind of why I'm kind of cautious when I cover these games. If it's a project that's less than about 50% complete, I likely won't post an article about it. There are exceptions, but in those cases (like if I personally know the game's creator), I'll avoid mentioning it to the likes pf GoNintendo and My Nintendo News as well, and not post it on Reddit either. This stops the mainstream media going nuts over the games.
It's also why for my own works, I pretty much don't seek any attention until they're complete. The odd video (like on fan sites and stuff), sure. But I know that if it gets too heavily advertised, it'll get too much coverage on sites like Kotaku or IGN or what not and cause potential issues down the road.